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The Ulta dataset is a clean, structured, analysis-ready database of 96.59K records across 34 data fields, sourced from ulta.com and refreshed monthly. Every record is standardised for enrichment, lead generation, market research and competitor analysis — ready to import into your CRM or data pipeline.
Key fields: url, item id, variant id, title, description, product category, category tree, brand, image url, price, and 24 more. See the full data dictionary below.
This is a pay-per-record dataset with a minimum order of 70,000 records. See the order panel for live pricing in your currency (₹ for India, $ elsewhere) — the total scales with the number of records you choose, so the more you buy, the larger the order.
| url | title | item id | db source | timestamp | variant id |
|---|---|---|---|---|---|
| https://www.ulta.com/p/expressie-quick-d... | Expressie Quick-Dry Nail Polish - Daily... | pimprod2012771 | 1784557359900 | 2026-07-20 | 2590377 |
| https://www.ulta.com/p/sculpting-brow-pe... | Sculpting Brow Pencil - Ash Taupe | pimprod2007627 | 1784557359900 | 2026-07-20 | 2543409 |
| https://www.ulta.com/p/hydrating-camo-co... | Hydrating Camo Concealer - Medium Peach | pimprod2013395 | 1784557359900 | 2026-07-20 | 2558521 |
| https://www.ulta.com/p/mini-cc-cream-fou... | Mini CC+ Cream Foundation with SPF 50+ -... | pimprod2013015 | 1784557359900 | 2026-07-20 | 2603714 |
| https://www.ulta.com/p/pro-soft-focus-lo... | PRO Soft Focus Longwear Foundation - 23 | pimprod2013331 | 1784557359900 | 2026-07-20 | 2558426 |
| https://www.ulta.com/p/bronzer-reloaded-... | Bronzer Reloaded - Long Weekend | pimprod2007948 | 1784557359900 | 2026-07-20 | 2547120 |
| https://www.ulta.com/p/mane-magic-10-in-... | Mane Magic 10-in-1 Primer - 2.0 oz | xlsImpprod15661135 | 1784557359900 | 2026-07-20 | 2613218 |
| https://www.ulta.com/p/mini-cc-cream-fou... | Mini CC+ Cream Foundation with SPF 50+ -... | pimprod2013015 | 1784557359900 | 2026-07-20 | 2638534 |
| https://www.ulta.com/p/tinted-cover-foun... | Tinted Cover Foundation - Nude 9 | pimprod2008837 | 1784557359900 | 2026-07-20 | 2548686 |
| https://www.ulta.com/p/pro-soft-focus-lo... | PRO Soft Focus Longwear Concealer - 1.5 | pimprod2013332 | 1784557359900 | 2026-07-20 | 2558424 |
Sample@if($records) of 96.59K records@endif — 34 fields total. Purchase to unlock the full dataset.
| Column | Description | Type | Fill rate |
|---|---|---|---|
| url | Product detail page URL | Url | 100% |
| item_id | Unique product ID | Text | 100% |
| variant_id | Unique variant ID | Text | 99.96% |
| title | Product title | Text | 84.8% |
| description | Full product description | Text | 58.2% |
| product_category | Category path | Text | 99.28% |
| category_tree | Hierarchical category breadcrumb with names and URLs | Array | 99.28% |
| brand | Product brand | Text | 84.89% |
| image_url | Main product image URL | Text | 98.69% |
| price | Regular price | Text | 61.54% |
| sale_price | Discounted price | Text | 7.42% |
| availability | Product availability (in_stock, out_of_stock, pre_order, etc.) | Text | 69.85% |
| availability_date | Availability date | Text | 53.57% |
| group_id | Variant group ID (same for all variants) | Text | 100% |
| listing_has_variations | Indicates if the listing has variations | Boolean | 100% |
| variant_attributes | Currently selected variant attributes as name-value pairs | Array | 69.37% |
| variants | All available variant options grouped by type | Array | 99.97% |
| store_name | Seller name | Text | 100% |
| seller_url | Seller page URL | Text | 100% |
| seller_privacy_policy | Seller-specific privacy policy URL | Text | 100% |
| seller_tos | Seller-specific terms of service URL | Text | 100% |
| return_policy | Policy URL | Text | 100% |
| return_window | Days allowed for return | Number | 100% |
| target_countries | Target countries of the item | Array | 100% |
| store_country | Store country of the item | Text | 100% |
| category_urls | List of category URLs for the product breadcrumb trail | Array | 99.28% |
| all_variations | all_variations | Boolean | 0% |
| star_rating | Average review score (0-5 scale) | Number | 46.83% |
| review_count | Number of product reviews (non-negative) | Number | 46.83% |
| reviews | Review entries | Array | 46.83% |
| additional_image_urls | Extra product images (comma-separated list) | Array | 55.36% |
| gtin | Universal product identifier (GTIN, UPC, ISBN, 8-14 digits) | Text | 0% |
| mpn | Manufacturer part number (max 70 chars) | Text | 0% |
| timestamp | Date | — |
The Ulta dataset contains approximately 96.59K records across 34 fields, refreshed monthly.
It is priced per record with a minimum order of 70,000 records. See the order panel on this page for live pricing in your currency (₹ for India, $ elsewhere) — the total scales with the number of records you select.
Fields include url, item id, variant id, title, description, product category, category tree, brand and more — the complete list is in the data dictionary on this page.
It is aggregated from ulta.com and other public, compliant sources, then cleaned, standardised and de-duplicated before delivery.
As a structured CSV/Excel export ready for CRM import or BI analysis, delivered after purchase. A free sample is available on this page.
The dataset is refreshed monthly so records stay accurate for outreach and analysis.
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96,590 records available · built from the live database at purchase, delivered as CSV.
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Last Update:
Aug 19, 2026 17:39 PM
Published:
Jul 21, 2026 11:25 AM
Country:
United States
Total records:
96,590
Category:
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