Instagram - Reels Dataset — 99.87M records for Audience & Influencer Analytics
The Instagram - Reels dataset is a clean, structured, analysis-ready database of 99.87M records across 31 data fields, sourced from instagram.com and refreshed monthly. Every record is standardised for enrichment, lead generation, market research and competitor analysis — ready to import into your CRM or data pipeline.
What's included
Key fields: url, user posted, description, hashtags, num comments, date posted, likes, shares, views, video play count, and 21 more. See the full data dictionary below.
Pricing
This is a pay-per-record dataset with a minimum order of 70,000 records. See the order panel for live pricing in your currency (₹ for India, $ elsewhere) — the total scales with the number of records you choose, so the more you buy, the larger the order.
Common use cases
Enrich your existing social media records with fresh, verified data.
Build targeted outreach and lead-generation campaigns.
Run market, pricing and competitor research at scale.
Feed AI/ML models with structured, deduplicated training data.
url
likes
db source
timestamp
date posted
description
https://www.instagram.com/reel/DXtdGXOHA...
3206
1784592436309
2026-07-20
2026-04-29T09:17:09.000Z
“눈치나 살피기 That's red-red”
🎧 REDRE...
https://www.instagram.com/reel/DTPTSB4gX...
60
1784592436309
2026-07-20
2026-01-08T06:08:39.000Z
커서 가수 밖에 못하겠다 진짜
#정승환 #...
https://www.instagram.com/reel/DVawMaqDu...
1076
1784592436309
2026-07-20
2026-03-03T09:55:59.000Z
“다들 틀린 걸 다 잘 숨겨
난 늘 그냥 그...
https://www.instagram.com/reel/DQGM1Xege...
1535
1784592436309
2026-07-20
2025-10-22T03:44:58.000Z
“We go up like, woah,
we’re killers, ki...
https://www.instagram.com/reel/DXoeN6dOM...
1788
1784592436309
2026-07-20
2026-04-27T10:50:45.000Z
“넘어져도 좋아 내일의 나에게”
🎧 내일의...
https://www.instagram.com/reel/DY6wgt_hp...
149
1784592436309
2026-07-20
2026-05-29T09:49:05.000Z
인간 비타민 있지,
응원가 제대로 말아줌...
https://www.instagram.com/reel/DVIT6wgjh...
242
1784592436309
2026-07-20
2026-02-24T06:02:36.000Z
원조는 역시 다르다
🎧 Tell Me – J.Y. Pa...
https://www.instagram.com/reel/DTb2D7DEq...
244
1784592436309
2026-07-20
2026-01-13T03:03:25.000Z
“기억하나요 우리 함께 했던 시간 L.O.V.E...
https://www.instagram.com/reel/DQ_tWY0j0...
37
1784592436309
2026-07-20
2025-11-13T11:46:54.000Z
얼굴 공개 언제함...?
📺NETFLIX - 베일드...
https://www.instagram.com/reel/DYD6zUyJG...
2486
1784592436309
2026-07-20
2026-05-08T02:40:03.000Z
소년만화 한 장면 같은 분위기로
청춘 감...
Sample@if($records) of 2M records@endif — 31 fields total. Purchase to unlock the full dataset.
Column
Description
Type
Fill rate
url
URL of the reel
Url
100%
user_posted
Username of the reel creator
Text
100%
description
Reel text description
Text
95.9%
hashtags
Hashtags used in the post
Array
66.4%
num_comments
Number of comments
Number
100%
date_posted
Reel publication date
Date
100%
likes
Number of likes
Number
100%
shares
Number of shares
Number
2.22%
views
Number of views
Number
91.85%
video_play_count
The number of times the Reel has been played
Number
86.8%
top_comments
Top comments
Array
76.1%
post_id
Unique post identifier
Text
100%
thumbnail
The URL of the reel's display image or video thumbnail
Url
99.99%
shortcode
The shortcode of the Instagram reel
Text
100%
content_id
The content ID of the media
Text
100%
product_type
The type of product, such as "clips"
Text
100%
coauthor_producers
Coauthor producers
Array
21.94%
tagged_users
Tagged users
Array
38.9%
length
Length of the reel
Text
99.65%
video_url
The video url
Url
99.91%
audio_url
link to the audio connected to the post
Url
88.85%
posts_count
The profile's number of posts
Number
95.58%
followers
The profile's number of followers
Number
95.58%
following
The profile's number of following
Number
9.87%
user_profile_url
User profile URL
Url
99.98%
is_paid_partnership
Is the post sponsored
Boolean
99.98%
partnership_details
Details of the partnership
Array
0.42%
is_verified
Is verified
Boolean
99.98%
profile_image_link
profile image link
Url
99.95%
country_code
Country code
Text
0%
timestamp
Date
—
Frequently asked questions
The Instagram - Reels dataset contains approximately 99.87M records across 31 fields, refreshed monthly.
It is priced per record with a minimum order of 70,000 records. See the order panel on this page for live pricing in your currency (₹ for India, $ elsewhere) — the total scales with the number of records you select.
Fields include url, user posted, description, hashtags, num comments, date posted, likes, shares and more — the complete list is in the data dictionary on this page.
It is aggregated from instagram.com and other public, compliant sources, then cleaned, standardised and de-duplicated before delivery.
As a structured CSV/Excel export ready for CRM import or BI analysis, delivered after purchase. A free sample is available on this page.
The dataset is refreshed monthly so records stay accurate for outreach and analysis.