The United States travel & tourism industry is the largest addressable market in its category globally, generating roughly $1.8 trillion in annual revenue across the fifty states. US travel & tourism is one of the world's largest, with major airline hubs in Atlanta, DFW, Chicago, LAX, and JFK anchoring an enormous domestic and inbound market. Consolidation runs alongside a long tail of regional and specialty operators — every state carries active players plus a mid-market layer that rarely appears in a single register.
For B2B sales and research teams — SaaS platforms, enterprise vendors, distributors, staffing agencies, market-research firms — the addressable universe is enormous but scattered across state registrations, industry associations, and public disclosures. Our verified US travel & tourism directory consolidates the discoverable operators into a single CSV kept fresh against DOT + FAA + TSA + US Travel Association disclosures and industry-body updates. Buyers often pair this dataset with our US Hospitality, US Automotive and US Events catalogs when building multi-vertical outreach.
Overview
Market shape at a glance
The US travel & tourism economy is anchored by American Airlines, Delta, United, Southwest, JetBlue, Alaska, Spirit, Frontier, Amtrak, Enterprise Holdings (Enterprise, National, Alamo), Hertz, Avis Budget, Marriott, Hilton, Expedia, Booking, TripAdvisor, AAA, Amex Global Business Travel. Combined, the top-tier operators capture the majority of tracked revenue, but the growth frontier sits with mid-market brands, franchise networks, and challenger startups building direct-to-consumer or vertical-SaaS motions. Aggregate spend crossed $1.8 trillion in the most recent fiscal year.
Who regulates what
- DOT + FAA — aviation
- TSA — passenger screening
- US Travel Association — industry body
- State tourism offices — local promotion
- CBP + State Department — international entry / visas
Geography
Density concentrates in New York, Los Angeles, Chicago, Atlanta, Dallas, Houston, Miami, San Francisco, Denver, Orlando, Las Vegas. Every state carries active operators; enterprise sales teams typically prioritize metro coverage first, then Tier-2 and secondary markets where competitive noise is lower and buyer intent is easier to isolate.
Industries in this group
Sub-verticals we cover
Airlines
American, Delta, United, Southwest, Alaska, JetBlue, Spirit, Frontier, Hawaiian, Allegiant, Sun Country.
Car rental + ground
Enterprise Holdings, Hertz, Avis Budget, Sixt, Fox Rent-a-Car, plus Turo, Getaround for peer-to-peer.
OTAs + booking
Expedia, Booking.com, Priceline, Kayak, Hotels.com, Hopper, Trivago, Trip.com, Google Travel.
Cruise lines
Royal Caribbean, Carnival, Norwegian, MSC, Disney Cruise, Holland America, Princess, Celebrity, Viking.
Corporate travel
American Express Global Business Travel, BCD Travel, CWT, FCM Travel, TripActions (Navan), TravelPerk.
How buyers use this data
How buyers use this dataset
- Travel SaaS: Booking, itinerary management.
- GDS platforms: Amadeus, Sabre, Travelport.
- Travel insurance: Distribution partnerships.
- Foreign exchange: Agency partners.
- Corporate travel: Rate-card negotiations.
Pricing in United States
Licensing & pricing
US travel & tourism datasets are priced dynamically by row count from our country pricing table. The Regular license covers the immediately downloadable slice — typically 45–50% of the full record set — and is the most economical entry point for territory pilots. The Extended license unlocks every verified record and permits internal redistribution across your team. Both formats ship as CSV or Excel with 95%+ verified fields (name, address, city, state, ZIP, phone, website; GPS on Extended). Refresh cadence is monthly for headline datasets and quarterly for long-tail sub-verticals.
Get started
Browse the Travel & Tourism datasets below, or contact our team for a bespoke slice — a specific state, a specific sub-vertical, or a specific employee-count band. Sample rows are on every product page. For adjacent coverage, see US Hospitality, US Automotive, US Events.
Frequently asked questions
How large is the US travel & tourism market?
Who regulates the travel & tourism sector in the US?
What data is included per record?
Are Tier-2 and Tier-3 metros covered as well as major cities?
How often is the data refreshed?
Written in the voice of a US business journalist.
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