Bought for a one-time project. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for a Canada canada wholesale club store locations wi market-sizing project. Will reconsider for the next refresh.
Thanks for the detailed review, we hear you on the gaps — the next monthly refresh tightens those exact columns. Open a ticket via the Support tab and we'll prioritise the columns you flagged for the next refresh.