Ran the CSV through our deduper first. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it to map sweaty betty store density across United Kingdom. Sales team is happy.
Bought this for a cold outbound push. Categorisation was granular enough to segment by sub-vertical without regex. Bought it to scope a United Kingdom territory in the sweaty betty store locations segment. Decent value, would tighten one or two fields.
Reasonable value for what we paid. Bounce rate stayed under 4% on a 1,000-contact email send. Bought it for a United Kingdom-focused sweaty betty store locations territory cut. Acceptable trade-off at this price.