Honest reaction after a week of use: ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to handle super 8 hotels by wyndham locations unit lead-gen for the United States region. Money well spent.
Bought a sample first. The phone column was live for 95% of the rows I tested. Bought it for United States's super 8 hotels by wyndham locations unit segment specifically. Saved us hours of manual cleanup.