Honest reaction after a week of use: Connect rate jumped noticeably once we filtered by category. Connect rate could have been higher with cleaner mobile numbers.
Onboarded a junior with this dataset. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for a India-focused shoe shop territory cut. Worth the price.
Stress-tested it during a client pitch. The phone column was live for 95% of the rows I tested. Bought it while planning a shoe shop campaign in India. Recommended.