Pulled the trigger after reading the row count. ROAS improved roughly 30% versus the lookalike audience we ran before. Decent value, would tighten one or two fields.
Picked it up for a one-off campaign. The phone column was live for 95% of the rows I tested. Bought it for a India shoe retail chain market-sizing project. Money well spent.
Looking to scope a regional rollout. Refresh cadence means the data feels current, not 2-years-old. Bought it for shoe retail chain prospecting across India. No complaints from the field reps.