Needed addresses field reps could actually drive to. Refresh cadence means the data feels current, not 2-years-old. Bought it for our serviced apartment outreach in Australia. Renewed for another quarter already.
Stress-tested it during a client pitch. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it to handle serviced apartment lead-gen for the Australia region. No complaints from the field reps.