Live-tested 30 random rows before committing. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it while planning a nursing home campaign in India. Sales team is happy.
Stress-tested it during a client pitch. Dedup pass only flagged 1.2% — cleanest dataset I've worked with. Bought it for India's nursing home segment specifically. Will be the default vendor for us now.