Picked it up for a one-off campaign. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it while planning a novus glass locations united states unit campaign in United States. Saved us hours of manual cleanup.
Live-tested 30 random rows before committing. Website URLs were populated for ~80% of rows, far better than the competition. Bought it for United States's novus glass locations united states edit segment specifically. No complaints from the field reps.
Reasonable value for what we paid. Lat/long landed every pin on the right storefront in Mapbox. Bought it to handle novus glass locations united states edit lead-gen for the United States region. Minor cleanup needed but nothing major.
Worked for what we needed. Connect rate jumped noticeably once we filtered by category. Bought it as part of a wider novus glass locations united states edit expansion into United States. Will reconsider for the next refresh.