Compared this side-by-side with two competitors. Catchment overlap with our existing CRM was minimal — almost all net-new leads. No complaints from the field reps.
Met most of what we were looking for. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for our mobile shop sales team's India pipeline. Decent value, would tighten one or two fields.
Used it for a market-sizing exercise. Lat/long landed every pin on the right storefront in Mapbox. Bought it while planning a mobile shop campaign in India. Will buy again.