Did the job for our campaign. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for our united states mini service center dealer outreach in United States. Will reconsider for the next refresh.
Stress-tested it during a client pitch. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it to scope a United States territory in the united states mini service center dealer segment. Saved us hours of manual cleanup.