Used it for a focused territory. Encoded UTF-8 with no character-set surprises in Excel. Bought it to underpin a United States massage therapist campaign. One column I'd add next refresh: secondary email.
Did the job for our campaign. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for United States's massage therapist segment specifically. Will reconsider for the next refresh.
Pulled the trigger after reading the row count. Address quality is the strongest column in the file. Connect rate could have been higher with cleaner mobile numbers.
Field-tested by my team. Connect rate jumped noticeably once we filtered by category. Bought it to support a massage therapist rollout in United States. One column I'd add next refresh: secondary email.