Ran the CSV through our deduper first. Lat/long landed every pin on the right storefront in Mapbox. Bought it to scope a United States territory in the marylou's locations united states segment. Acceptable trade-off at this price.
Pulled the trigger after reading the row count. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to support a marylou's locations united states rollout in United States. Acceptable trade-off at this price.
Helpful for some of the use case, not all. Cross-checked some entries against Google and they mostly matched. Bought it to scope a United States territory in the marylou's locations united states segment. Will open a ticket for the worst chunks — hopefully a refresh fixes it.