Field-tested by my team. Refresh cadence means the data feels current, not 2-years-old. Connect rate could have been higher with cleaner mobile numbers.
Looking to scope a regional rollout. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to support a kahoots feed & pet store locations (unit rollout in United States. Money well spent.
Pulled the trigger after reading the row count. Address quality is the strongest column in the file. Bought it as part of a wider kahoots feed & pet store locations (unit expansion into United States. Money well spent.