Stress-tested it during a client pitch. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it to handle hungry planet store locations (united st lead-gen for the United States region. Will buy again.
Live-tested 30 random rows before committing. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for a United States hungry planet store locations (united st market-sizing project. Renewed for another quarter already.