Pulled the trigger after reading the row count. Encoded UTF-8 with no character-set surprises in Excel. Bought it for a United States hard rock cafe restaurant locations unit market-sizing project. Saved us hours of manual cleanup.
Wanted to like this more than I did. The file delivered the count it promised. Open to giving this another shot if the seller can address the stale records.
Onboarded a junior with this dataset. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it as part of a wider hard rock cafe restaurant locations unit expansion into United States. No complaints from the field reps.