Worked for what we needed. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to scope a United States territory in the flip flop shops store locations for unit segment. One column I'd add next refresh: secondary email.
Thanks for the honest feedback, we hear you on the gaps — the next monthly refresh tightens those exact columns. If you want the gaps fixed sooner than the next refresh, open a support ticket and we'll spin a one-off pull.