Needed it for a fast launch. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for family physician doctor prospecting across India. Decent value, would tighten one or two fields.
Looking to scope a regional rollout. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it for our family physician doctor sales team's India pipeline. Renewed for another quarter already.