Honest reaction after a week of use: ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to underpin a Canada coinflip locations campaign. Money well spent.
Saved me a scraping project I'd been dreading. The phone column was live for 95% of the rows I tested. Bought it to underpin a Canada coinflip locations campaign. Money well spent.
Did the job for our campaign. Refresh cadence means the data feels current, not 2-years-old. Bought it for Canada's coinflip locations segment specifically. One column I'd add next refresh: secondary email.