Field-tested by my team. Categorisation was granular enough to segment by sub-vertical without regex. Connect rate could have been higher with cleaner mobile numbers.
Bought a sample first. Address quality is the strongest column in the file. Bought it for a Czechia-focused tutoring service territory cut. Worth the price.
Loaded the file the morning we got it. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for a Czechia-focused tutoring service territory cut. Renewed for another quarter already.