Picked it up for cold outbound. Refresh cadence means the data feels current, not 2-years-old. Bought it for our single brand retail store sales team's Netherlands pipeline. Minor cleanup needed but nothing major.
Bought it to seed a CRM import. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it while building a single brand retail store prospecting workflow for Netherlands. Saved us hours of manual cleanup.