Bought it to seed a CRM import. Categorisation was granular enough to segment by sub-vertical without regex. Bought it for our pet supply retail store sales team's Australia pipeline. Sales team is happy.
Tried three vendors before this. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it to underpin a Australia pet supply retail store campaign. Wished a few smaller towns had been included.
Tried three vendors before this. Hours and GPS were the missing pieces in my last vendor's file — this has both. Bought it to underpin a Australia pet supply retail store campaign. One column I'd add next refresh: secondary email.
Stress-tested it during a client pitch. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for pet supply retail store prospecting across Australia. No complaints from the field reps.