Needed it for a fast launch. Dedup pass only flagged 1.2% — cleanest dataset I've worked with. Bought it to underpin a Saudi Arabia pet boarding center campaign. Genuinely useful.
Honest reaction after a week of use: Categorisation was granular enough to segment by sub-vertical without regex. Bought it to handle pet boarding center lead-gen for the Saudi Arabia region. Couple of small gaps but workable.
Fine for the prospecting list. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to underpin a Saudi Arabia pet boarding campaign. Decent value, would tighten one or two fields.