Bought a sample first. Encoded UTF-8 with no character-set surprises in Excel. Bought it for Russia's nail salon segment specifically. Minor cleanup needed but nothing major.
Saved me a scraping project I'd been dreading. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it as part of a wider nail salon expansion into Russia. Money well spent.
Did the job for our campaign. Sample matched live data when I spot-checked random rows. Bought it while building a nail salon prospecting workflow for Russia. Will reconsider for the next refresh.
Field-tested by my team. Connect rate jumped noticeably once we filtered by category. Bought it for a Russia nail salon market-sizing project. No complaints from the field reps.