Bought for a one-time project. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it as the seed list for a housing board outbound push in India. Workable, the LinkedIn coverage could be better.
Bought this for a cold outbound push. Lat/long landed every pin on the right storefront in Mapbox. Bought it for our housing board sales team's India pipeline. Will be the default vendor for us now.
Honest reaction after a week of use: ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it as the seed list for a housing board outbound push in India. Will be the default vendor for us now.