Ran the CSV through our deduper first. Categorisation was granular enough to segment by sub-vertical without regex. Acceptable trade-off at this price.
Reasonable value for what we paid. Encoded UTF-8 with no character-set surprises in Excel. Bought it to underpin a Netherlands hospital security service campaign. Will reconsider for the next refresh.
Bought for a one-time project. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it while planning a hospital security service campaign in Netherlands. Connect rate could have been higher with cleaner mobile numbers.