Worked for what we needed. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for a Bangladesh gift shop market-sizing project. Decent value, would tighten one or two fields.
Needed it for a fast launch. Categorisation was granular enough to segment by sub-vertical without regex. Bought it to handle gift shop lead-gen for the Bangladesh region. Genuinely useful.
Used it for a market-sizing exercise. Hours and GPS were the missing pieces in my last vendor's file — this has both. Bought it for our gift shop outreach in Bangladesh. Will be the default vendor for us now.