Loaded the file the morning we got it. Encoded UTF-8 with no character-set surprises in Excel. Bought it for a India food delivery platform market-sizing project. Saved us hours of manual cleanup.
Bought this for a cold outbound push. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it as the seed list for a food delivery platform outbound push in India. Will buy again.