Bought this for a cold outbound push. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to underpin a Egypt e learning platform campaign. Connect rate could have been higher with cleaner mobile numbers.
Thanks for the detailed review, the points you raised are on the refresh checklist for the next pull. If you want the gaps fixed sooner than the next refresh, open a support ticket and we'll spin a one-off pull.