Stress-tested it during a client pitch. Categorisation was granular enough to segment by sub-vertical without regex. Renewed for another quarter already.
Bought for a one-time project. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to underpin a United States bubba gump locations united states , campaign. Acceptable trade-off at this price.
Bought a sample first. Catchment overlap with our existing CRM was minimal — almost all net-new leads. Bought it to underpin a United States bubba gump locations united states , campaign. Saved us hours of manual cleanup.