Ran the CSV through our deduper first. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it for a United States-focused bed and breakfast territory cut. Saved us hours of manual cleanup.
Stress-tested it during a client pitch. Website URLs were populated for ~80% of rows, far better than the competition. Bought it for a United States bed and breakfast market-sizing project. Saved us hours of manual cleanup.