Used it for a focused territory. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to scope a Canada territory in the armani locations canada segment. Connect rate could have been higher with cleaner mobile numbers.
Appreciate the write-up, the points you raised are on the refresh checklist for the next pull. If you want the gaps fixed sooner than the next refresh, open a support ticket and we'll spin a one-off pull.