Bought it to seed a CRM import. Hours and GPS were the missing pieces in my last vendor's file — this has both. Bought it for a United States apparel retailer market-sizing project. Genuinely useful.
Tried three vendors before this. ROAS improved roughly 30% versus the lookalike audience we ran before. Bought it to map apparel retailer density across United States. Connect rate could have been higher with cleaner mobile numbers.