Pulled the trigger after reading the row count. ROAS improved roughly 30% versus the lookalike audience we ran before. Wished a few smaller towns had been included.
Compared this side-by-side with two competitors. Website URLs were populated for ~80% of rows, far better than the competition. Bought it for our antique shop outreach in India. Money well spent.
Ran the CSV through our deduper first. Hours-of-operation field meant my SDRs called during open windows. Bought it for India's antique shop segment specifically. Saved us hours of manual cleanup.