Honest reaction after a week of use: Encoded UTF-8 with no character-set surprises in Excel. Bought it while planning a 5.11 tactical locations (united states) campaign in United States. Genuinely useful.
Bought it to seed a CRM import. Loaded into Power BI without a single import warning. Bought it for a United States-focused 5.11 tactical locations (united states) territory cut. Renewed for another quarter already.