India's media industry is one of the largest and most fragmented in the world. Print continues to grow in regional-language markets while English metros consolidate. Broadcast is anchored by 900+ TV channels; digital and OTT crossed print + broadcast combined in H2 2024. Aggregate spend crossed ₹2.4 lakh crore in FY2025.
For B2B teams — advertising sales SaaS, content management, video editing platforms, OTT tech, subscription platforms, adtech, and rights-management — the addressable universe is thousands of houses.
Overview
Market shape
Print: Times Group (Times of India, Economic Times), HT Media (Hindustan Times, Hindustan), ABP Group (Ananda Bazar Patrika), Malayala Manorama, Dinamalar, Amar Ujala, Rajasthan Patrika, Sandesh, Dainik Jagran. Broadcast: Zee, Star India, Sony Pictures, Sun TV, ABP, Aaj Tak, Republic. OTT: Netflix India, Amazon Prime Video, Disney+ Hotstar, JioCinema, Sony LIV, ZEE5, Voot, MX Player.
Who regulates what
- MoIB — broadcasting, cable, DTH
- TRAI — telecom + broadcast regulation
- MeitY — digital, IT Rules 2021 for OTT
- PRB (Press Registrar) — print licensing
Industries in this group
Sub-verticals we cover
Print publishers
National dailies, regional-language dailies, business papers, magazines, journals — with circulation band where public.
Broadcast & TV
General entertainment channels, news channels, movie channels, sports (Star Sports, Sony Sports), regional broadcasters (Sun, Enadu, Malayalam).
OTT & digital video
OTT platforms, streaming services, YouTube MCNs, digital publishers (The Hindu, LiveMint, Moneycontrol, Bloomberg Quint).
Media buying & planning
Media buying agencies, media planning, outdoor advertising companies, cinema advertising (PVR, INOX, Miraj).
Production & specialty
Film production houses, TV production companies, digital content creators, podcast networks, event/experiential media.
How buyers use this data
How buyers use this dataset
- Advertising sales: Direct media buys with publishers and broadcasters.
- Content management SaaS: CMS, DAM, and editorial workflow platforms.
- OTT tech + streaming SaaS: Video CMS, encoding, DRM, ad-server platforms.
- Rights + syndication: Content licensing platforms.
- Talent + freelancer platforms: Media-industry hiring.
- Data + analytics: Nielsen, BARC, Similarweb, Comscore.
Pricing in India
Licensing & pricing
Priced dynamically by row count. Regular / Extended tiers with GPS on Extended. Fields include entity name, address, city, state, phone, category, specialty tag, website. Monthly refresh for major houses, quarterly for regional + specialty.
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Frequently asked questions
How large is India's media industry?
Which houses dominate the media space?
Are regional-language media covered?
What data is provided?
How often refreshed?
Written in the voice of a Indian market analyst.
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