Marketing sector in India
India

India's Marketing Industry in 2026: Agencies, Adtech, and Data

Verified datasets across advertising agencies, digital agencies, adtech, and marketing SaaS — refreshed monthly

By Priyanka Singh India Market Analyst Published · 2 min read · 272 words
Summary: India's marketing industry crossed ₹1.05 lakh crore in FY2025 across advertising, digital, PR, martech, and adtech. Top networks include Ogilvy, McCann, DDB Mudra, Publicis, Wunderman Thompson, Dentsu, Havas, and Leo Burnett.

India's marketing industry combines global agency networks with an increasingly D2C-driven independent agency layer. Digital and performance marketing crossed 50% of total ad spend in 2024. Aggregate marketing services revenue crossed ₹1.05 lakh crore in FY2025.

For B2B teams — martech SaaS (CDPs, CRMs, marketing automation), adtech platforms, creative software, adverification, and marketing analytics — the addressable universe requires agency + brand-marketer enumeration.

Overview

Market shape

Global networks: Ogilvy, McCann, DDB Mudra, Publicis, JWT/Wunderman Thompson, Dentsu, Havas, Leo Burnett, TBWA. Digital-first: Isobar, Interactive Avenues, Digitas India, Hakuhodo, WATConsult, DigitasLBi. Performance marketing: Adglobal360, ThoughtSol, Pinstorm. PR: Adfactors, Concept, Genesis, Perfect Relations, MSL India.

Who regulates what

  • ASCI (Advertising Standards Council) — ad content review
  • MoIB — broadcasting content
  • MeitY — digital, data privacy (DPDP Act)
  • CCPA — consumer protection, dark patterns

Geography

Mumbai (traditional agencies), Bengaluru (digital + performance), Delhi (corporate + government), Gurgaon (adtech), Hyderabad (digital services).

Industries in this group

Sub-verticals we cover

Advertising agencies

Global networks + regional independents + specialised creative shops.

Digital agencies

Performance marketing, SEO, content marketing, influencer marketing, social media management, video production.

Martech & adtech

MoEngage, WebEngage, Netcore, CleverTap, InMobi, Affle, Adglobal, plus international adtech (Google, Meta, TTD, Criteo India offices).

PR & corp comm

Adfactors, Concept, Genesis, Perfect Relations, Weber Shandwick, MSL, plus specialty corporate PR and government relations firms.

How buyers use this data

How buyers use this dataset

  • Martech SaaS sales: CDP, CRM, marketing-automation, email-marketing platforms.
  • Adtech sales: DSPs, verification, viewability, attribution.
  • Creative software: Adobe, Figma, video-editing platforms.
  • Analytics + BI: Google Analytics 360, Mixpanel, Amplitude.
  • Freelancer / talent marketplaces: Ad-industry hiring platforms.
  • Reseller partnerships: Agency-partner networks.

Pricing in India

Licensing & pricing

Priced dynamically by row count. Regular covers immediately downloadable; Extended unlocks full set with GPS. Fields include agency name, address, city, state, phone, category, specialty, website. Monthly refresh for top networks, quarterly for boutiques.

Get started

Browse marketing datasets below.

Frequently asked questions

How large is India's marketing industry?
About ₹1.05 lakh crore in FY2025, with digital and performance marketing now over 50% of total ad spend.
Which agencies dominate the space?
Ogilvy, McCann, DDB Mudra, Publicis, Wunderman Thompson, Dentsu, Havas, Leo Burnett anchor global networks; hundreds of digital-first shops serve the D2C and performance layer.
Is martech + adtech covered?
Yes — Indian martech (MoEngage, WebEngage, Netcore, CleverTap) and adtech (InMobi, Affle, Adglobal) plus global platform offices in India.
What data is provided?
Agency name, address, city, state, phone, category, specialty tag, and website. Extended includes GPS + firm-size band.
How often refreshed?
Top networks + adtech monthly. Boutique + regional agencies quarterly.

Written in the voice of a Indian market analyst.

Reader comments

Be the first to share your thoughts on Marketing in India.

Leave a comment

Comments are moderated before publishing.

Marketing data — answered

Direct answers — also emitted as FAQPage structured data for AI search and voice assistants.

What does the Marketing database include?
Every record carries the company name, verified business email, mobile / landline, social handles, and the map-verified business listing with address and phone. The dataset covers 122 sub-industries inside Marketing with continuously refreshed records.
How many Marketing companies are in the catalogue?
The Marketing group lists 2.3M+ verified businesses across 122 sub-industries. Counts update live as new records are verified — pick any sub-industry to see its individual coverage and a free sample.
Which countries are covered for Marketing?
Records span 61+ countries with deepest coverage in India, USA, Canada and Australia. Use the country selector at the top to scope every count on the page to one market before you download.
How much does the Marketing database cost?
Pay-as-you-go from ₹1–₹2 per row (about $0.012–$0.024). No contract, no per-seat fees, no monthly minimum. Buy credits in packs starting at ₹999 for 1,000 records and download instantly.
Can I sample the Marketing data before buying?
Yes. Every sub-industry dataset page ships a free 25–50 record sample so you can validate accuracy, column shape and country coverage before paying anything.