Instacart Products unified schema
Use our Instacart Products dataset to gain comprehensive insights into product availability, pricing, brand performance, and category trends across one of the largest online grocery and retail platforms. Access detailed product information including descriptions, brands, stock status, and category hierarchies to power competitive intelligence, optimize assortment strategies, and identify market opportunities. Popular use cases include price monitoring and competitive analysis, brand performance tracking, product assortment optimization, and market trend identification. Use it for enrichment, market research, and lead generation — sample the fields free, then pull the records you need on demand.
Data-fields
36
Total records
1.18M
Price
up to $0.005/record
Min order
$350
Data sample
Description
Statistics
Dictionary
Related
Data sample
| url | title | item_id | db_source | timestamp | variant_id | description | product_category |
|---|---|---|---|---|---|---|---|
| https://www.instacart.com/products/17186786-best-choice-fancy-shredded | Best Choice Fancy Shredded Low-Moisture Part-Skim Mozzarella Cheese | 17186786 | 1782836888165 | 2026-06-30 | Add delicious and reliable flavor to your dishes with Best Choice� Shr | https://www.instacart.com/categories/316-food>https://www.instacart.co | |
| https://www.instacart.com/products/16382152-potato-1-qt | Potato | 16382152 | 1782836888165 | 2026-06-30 | https://www.instacart.com/categories/316-food>https://www.instacart.co | ||
| https://www.instacart.com/products/50157-tropical-oasis-liquid-calcium | Tropical Oasis Liquid Calcium Magnesium, Orange Flavor | 50157 | 1782836888165 | 2026-06-30 | Dietary Supplement. Great tasting. Maximum absorption. 30 day supply. | https://www.instacart.com/categories/1662-health-care>https://www.inst | |
| https://www.instacart.com/products/152366-tide-plus-a-touch-of-downy-h | Tide + Plus a Touch of Downy High Efficiency Liquid Laundry Detergent | 152366 | 1782836888165 | 2026-06-30 | Tide with Touch of Downy liquid laundry detergent combines Tide’s powe | https://www.instacart.com/categories/1361-household-essentials>https:/ | |
| https://www.instacart.com/products/18210442-goody-styler-brush-1-ct | Goody Styler Brush | 18210442 | 1782836888165 | 2026-06-30 | Goody® Styler Brush. New design. Bright and fun. | https://www.instacart.com/categories/1602-personal-care>https://www.in | |
| https://www.instacart.com/products/3245147-argami-montsant-750-ml | Argami Montsant | 3245147 | 1782836888165 | 2026-06-30 | https://www.instacart.com/categories/2-alcohol>https://www.instacart.c | ||
| https://www.instacart.com/products/22766451-barbie-doll-a-mermaid-tale | Barbie Doll, A Mermaid Tale | 22766451 | 1782836888165 | 2026-06-30 | Ages 3+. W2898. Splash into the sea-quel! Dolls and DVD each sold sepa | https://www.instacart.com/categories/5059-toys-and-games>https://www.i | |
| https://www.instacart.com/products/2677854-youthful-wear-7583-light-ye | Physicians Formula Concealer, Light + Yellow 7583 | 2677854 | 1782836888165 | 2026-06-30 | Net wt stick: .15 oz (4.3 g); net wt cream: 11 oz (3.2 g). 3-in-1: rol | https://www.instacart.com/categories/1602-personal-care>https://www.in | |
| https://www.instacart.com/products/99571643-artesano-wht-bkr-bns-8ct-8 | Artesano Bakery Buns | 99571643 | 1782836888165 | 2026-06-30 | SOFT AND FLUFFY BUNS: These buns are perfect for elevating your burger | https://www.instacart.com/categories/316-food>https://www.instacart.co | |
| https://www.instacart.com/products/17696907-jordana-mascara-brow-set-m | Jordana Mascara Brow Set MC-25 Clear | 17696907 | 1782836888165 | 2026-06-30 | Jordana Mascara Brow Set MC-25 Clear. Net Wt 0.25 oz / 7.08 g e. | https://www.instacart.com/categories/1602-personal-care>https://www.in | |
| https://www.instacart.com/products/21786295-hannaford-gourmet-reeses-c | Hannaford Gourmet Reeses Cookies | 21786295 | 1782836888165 | 2026-06-30 | Hannaford Gourmet Reeses Peanut Butter Cookies 1 ea | https://www.instacart.com/categories/316-food>https://www.instacart.co | |
| https://www.instacart.com/products/307825-betty-crocker-cupcake-icing- | Betty Crocker Orange Cupcake Icing | 307825 | 1782836888165 | 2026-06-30 | Betty Crocker� Sunset Orange Decorating Cupcake Icing. Fun decorating | https://www.instacart.com/categories/316-food>https://www.instacart.co |
Description
The Instacart Products unified schema dataset standardizes instacart.com data into analysis-ready fields:
url, item_id, variant_id, title, description, product_category, category_tree, brand, and more.
Use our Instacart Products dataset to gain comprehensive insights into product availability, pricing, brand performance, and category trends across one of the largest online grocery and retail platforms. Access detailed product information including descriptions, brands, stock status, and category hierarchies to power competitive intelligence, optimize assortment strategies, and identify market opportunities. Popular use cases include price monitoring and competitive analysis, brand performance tracking, product assortment optimization, and market trend identification.
Common uses include enrichment, lead generation, market and competitor research, and feeding downstream AI models.
1.18M records available, refreshed monthly, from $0.005 per record — minimum order $350. Preview a sample free before you buy.
Record updates over time
Data dictionary
| Column name | Description | Type | Fill rate |
|---|---|---|---|
| url | Product detail page URL | Url |
100%
|
| item_id | Unique product ID | Text |
100%
|
| variant_id | Unique variant ID | Text |
0%
|
| title | Product title | Text |
100%
|
| description | Full product description | Text |
65.82%
|
| product_category | Category path | Text |
100%
|
| category_tree | Hierarchical category breadcrumb with names and URLs | Array |
100%
|
| brand | Product brand | Text |
91.67%
|
| image_url | Main product image URL | Text |
100%
|
| price | Regular price | Text |
67.21%
|
| sale_price | Discounted price | Text |
0.54%
|
| availability | Product availability (in_stock, out_of_stock, pre_order, etc.) | Text |
100%
|
| availability_date | Availability date | Text |
0%
|
| group_id | Variant group ID (same for all variants) | Text |
0%
|
| listing_has_variations | Indicates if the listing has variations | Boolean |
99.95%
|
| variant_attributes | Currently selected variant attributes as name-value pairs | Array |
0%
|
| variants | All available variant options grouped by type | Array |
0%
|
| store_name | Seller name | Text |
7.09%
|
| seller_url | Seller page URL | Text |
7.09%
|
| seller_privacy_policy | Seller-specific privacy policy URL | Text |
100%
|
| seller_tos | Seller-specific terms of service URL | Text |
100%
|
| return_policy | Policy URL | Text |
100%
|
| return_window | Days allowed for return | Number |
100%
|
| target_countries | Target countries of the item | Array |
100%
|
| store_country | Store country of the item | Text |
100%
|
| category_urls | List of category URLs for the product breadcrumb trail | Array |
100%
|
| all_variations | all_variations | Boolean |
0%
|
| star_rating | Average review score (0-5 scale) | Number |
18%
|
| review_count | Number of product reviews (non-negative) | Number |
99.95%
|
| reviews | Review entries | Array |
17.18%
|
| additional_image_urls | Extra product images (comma-separated list) | Array |
50.97%
|
| gtin | Universal product identifier (GTIN, UPC, ISBN, 8-14 digits) | Text |
0%
|
| mpn | Manufacturer part number (max 70 chars) | Text |
0%
|
| seller_name | seller name | Text |
0.09%
|
| marketplace_seller | marketplace seller | Text |
99.89%
|
| timestamp | Date |
%
|